Six core elements of influence and persuasion part 1
Professor Robert Cialdini wrote a very famous book that marketers love, “influence, the psychology of
Triggers according to Joseph Sugarman
Joseph Sugarman is a legendary copywriter that has dedicated his life to understanding how people
Five Stages of Prospect Awareness
If you don’t understand your prospect well enough based on both their needs and awareness,
Introduction to the marketing funnel
What is a marketing funnel? A marketing funnel is also known as the purchasing funnel.
Three Stages of Xeno Market Sophistication
Xeno market sophistication always needs to be considered when you entering a new market. If
Product launch: iteration vs perfection
To launch a new product and product development has a few things in common. One